First they came out with Google Analytics, now its Google Optimizer! Here is an article I found on small-business-guru.com that explains this great new tool from the folks at Google. Now its time to take your website to the next level.
Google’s Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you’d like to test (e.g. headline, image, promotional text) and the technology runs an experiment on a portion of your site traffic to determine which content users respond to best. When enough data is collected, you receive a report and action plan to optimize your site for maximum results…Read More