Here’s a lesson we can all learn from Post-it-Notes. Your best word of mouth marketing may come from unexpected individuals.
Post it notes were a product which almost never happened. The marketing department saw no use for the product. Fortunately for the rest of us, the inventor wasn’t willing to take no for an answer.
Launching an unusual word of mouth marketing campaign sending products directly to the people most likely to use his new product he created demand among a loyal core of users.