As an serious eMail marketer, with numerous clients who do the same, I don’t want him to be right, but I know he is. People are tired of reciveing emails they didn’t ask for, unsolicited sales pitches and requests for their attention.
The challenge? We have to be better marketers to earn their permission!
Also read Jim Cota’s notes on the subject! http://www.rarebirdinc.com/blog/2008/02/if-you-read-nothing-else-today-read.html