Seth Godin is Changing How I Feel About eMail Marketing

by Feb 5, 2008Blog, Marketing

Seth Godin says “Real permission is different from presumed or legalistic permission. Just because you somehow get my email address doesn’t mean you have permission.”

As an serious eMail marketer, with numerous clients who do the same, I don’t want him to be right, but I know he is.  People are tired of reciveing emails they didn’t ask for, unsolicited sales pitches and requests for their attention.

The challenge?  We have to be better marketers to earn their permission!

Also read Jim Cota’s notes on the subject!

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