Selling the Benefits

by Feb 4, 2008Blog, Marketing

A common marketing mistake is focusing too much attention on the features of a product. Particularly in high-tech products, long descriptions of the technical specs in advertising and marketing material exhaust and usually lose the average customer.

Instead of making customers interpret your features and how they can benefit from them, tell them and sell them the benefits up front-a technique that’s sure to set you on a sea of smooth sales!

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