Begin Conversations with a Headline
That person you met at a conference: What’s his headline? Are you actually going to spend ten minutes with him before you determine whether or not he’s interesting enough to talk with? Of course not. No headline, no communication.
While I never thought about my “sound bite” as a headline, it is. if you can’t keep it short, and attention grabbing, you won’t earn the right to continue the conversation.
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