Social Media Mountain Climbing

Social Media Mountain Climbing

Building social media profiles for a business from scratch is a lot like standing at the bottom of a mountain, preparing to start the long, daunting hike to the top. Recently, I started this trek with a client who didn’t have accounts on Twitter, Facebook or LInkedIn, so it was up to me to take the first steps and fight my way up.

When to Leave your Pet Project Behind

When to Leave your Pet Project Behind

So you’re a business owner and that’s pretty cool. You’re probably doing a lot of things right, making great business decisions and keeping everything running smoothly. You’ve probably also got a few pet projects going, those projects you’ve wanted to do for a while and are a lot of fun but may not be completely vital to your business and its success. One of the keys to keeping your business successful and managing your time is knowing when to leave these pet projects behind. They may be tons of fun but those projects can easily spiral out of control, taking you away from the core duties of running your business.

Find Your Niche

Find Your Niche

I love Pinterest. I like to look around, find recipes and crafts, daydream about all the cool stuff I’ll be able to make. I once convinced myself I was going to decorate my house and throw a holiday party with all of the recipes and DIY home décor ideas I collected. Of course, it never happened. Pinterest is a great place to spend a little bit of time, but my advice is to seek out sites specific to your industry. Today I want to take a deeper look at a few options in a couple of industries that do a good job of driving traffic and reaching people that ordinarily wouldn’t see content without the help of a social sharing platform.

Social Travel Agents

Social Travel Agents

Last weekend I was the featured speaker at the ASTA (American Society of Travel Agents) Mid America Conference. In my presentation to this group of travel agents, I discussed ways to use digital media to grow their business. This was a really fun program, because of...
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