It is important to have an “About Us” page because it’s the biography for your business. Unfortunately,these pages are notoriously difficult to write. Customers are looking for the story beyond the homepage and a reason to hire you, but the “About Us” page on your website isn’t really about you.
Most marketing trends die for a reason. Whether they’re replaced by something more effective or just simply were a flash in the pan, they aren’t coming back, and we won’t miss them. Let’s take a look at some of those digital marketing trends which bought the farm, cashed in their chips, and otherwise entered the sweet hereafter.
Press releases get a bad reputation for being a little spammy and really unhelpful, but those things are usually only true if the press release is put together without care and sent to the wrong people. There are a few things you can do to make sure your press release has a better chance of being picked up by the media (or at least read before sent to the trash can).
Your product or service isn’t for everyone, it is time to stop distributing your content as if everyone in the world was interested. You’re wasting lots of time, and in some cases lots of money, as you try to “spread the word”. And you are probably missing the chance to deliver really great information specifically for your target audience.
Human beings are storytellers. Just about as long as we’ve been able to walk, humans have told stories. Businesses of all sizes have used storytelling in their marketing efforts to great effect and yours can easily be one of them.