Bored to Death on Your About Page

Bored to Death on Your About Page

It is important to have an “About Us” page because it’s the biography for your business. Unfortunately,these pages are notoriously difficult to write. Customers are looking for the story beyond the homepage and a reason to hire you, but the “About Us” page on your website isn’t really about you.

FOR IMMEDIATE RELEASE

FOR IMMEDIATE RELEASE

Press releases get a bad reputation for being a little spammy and really unhelpful, but those things are usually only true if the press release is put together without care and sent to the wrong people. There are a few things you can do to make sure your press release has a better chance of being picked up by the media (or at least read before sent to the trash can).

Thanks for Not Sharing

Thanks for Not Sharing

We can all spot that awkward conversation yards away. One participant is glibly chattering while the other looks for something, anything to excuse themselves and break away. If they succeed, how do you avoid becoming the next target? Do not make eye contact. Should...
Talk to People Who Care

Talk to People Who Care

Your product or service isn’t for everyone, it is time to stop distributing your content as if everyone in the world was interested. You’re wasting lots of time, and in some cases lots of money, as you try to “spread the word”. And you are probably missing the chance to deliver really great information specifically for your target audience.

Tell Me a Story

Tell Me a Story

Human beings are storytellers. Just about as long as we’ve been able to walk, humans have told stories. Businesses of all sizes have used storytelling in their marketing efforts to great effect and yours can easily be one of them.

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