Print Design Portfolio
The Internet may be revolutionizing marketing, but there will always be a place for good old-fashioned print design. Whether you need a simple tri-fold brochure or a cutting-edge print ad that will make your brand pop off the paper, we can help. We’ve helped businesses like yours in the past. How can we help you?
Some of my favorite projects to work on are for our lawn care or outdoor service clients. The fresh photos and bright colors help the designs look really sharp, and our landscaping clients are all really proud of the work they do, which makes our job a lot easier.
We just wrapped up a book for Hittle Landscape that will walk their clients through what working with them is like. The focus of the book is to give specific details on what to expect during each of the eight steps in the Hittle process. Written descriptions and bullet points were used for each section, along with photos of the process. The description of each step is important, but for this book we really wanted to allow the pictures of the beautiful lawns to stand out since this book will be taken to potential clients and used as a selling tool.
Like with any company providing a visual service, Hittle knows that their clients want to see what they are getting before they purchase anything. Fortunately Hittle had a lot of great pictures to get us started on the project, and we were able to incorporate many of them in the book. However, once we really started to progress through the design process, we realized we were missing a few key things.
Since this was a book about the process, we needed some action shots, and some before and after shots of their recent work. These high resolution photos weren’t something Hittle had a need for previously, with most of their work displayed online only, so we had to improvise. Fortunately Lorraine has been taking some photography classes and has a nice camera, so we were able to get some good quality pictures of Hittle’s most recent work, and even some of the construction itself. This minor hold-up was something that could have easily affected the timeline of the project if we had had to hire a professional photographer and work around their schedules and the weather.
As we worked on this book one of the members of the Hittle team said something along the lines of, “this has been a great learning experience, and we will know to be prepared with photos to upgrade the book in a year or two.”
I thought this was a great outlook, and something which could be useful for any company who provides a similar visual service. Being prepared ahead of time with good quality photos of your work is important, and can save a lot of time down the road. Going forward, Hittle plans to document their process and keep the photos of their work really current, which is a great practice for any company.
Many people see January as a month to start fresh and set personal goals for the year ahead. Similarly, the beginning of the year is also a time when many companies reevaluate their marketing strategies and make changes in order to improve the image of their brand.
As the year goes on and companies get busier, it can be really easy to overlook something as simple as updating your company brochure, but these details can really make or break a brand’s image.
Simons Bitzer, a CPA and business planning company, realized their current brochure no longer matched the rest of their brand and wasn’t representing them in the most professional way. The updates we made to their website and the direct mail campaign we designed last fall both had a clean modern feel, and used some great photos and bold pops of color.
For this project, we started with a copy of their old brochure. It had a lot of really great information, but was lacking personality. The goal for this brochure project was to convey the same message in a more organized way and with a bit more style.
I used many of the same elements that were used in the direct mail pieces, such as the curves and the photos, which really helped keep everything cohesive. One of the things I liked about the old brochure was the way it broke up the standard tri-fold layout by carrying the title across two panels. I used this same idea, but I brought the body text across both panels as well, and added some emphasis to the title.
Simons Bitzer allowed us to eliminate some of the copy, which was great because everything else now had a bit more room. We were able to rearrange the information to emphasize the most important parts such as the company’s mission and what sets them apart from the competition.
The final brochure turned out really great, and Simons Bitzer can now take pride in knowing their brand has a unified look for 2013.
Sending out a holiday card every year in December is one of our favorite traditions at Roundpeg. Not only do we send them to our friends and family, we also send them to clients and colleagues. This friendly holiday greeting is also a nice way to say thank you to the people who have supported us over the years.
We are constantly evolving and refining our brand, keeping it relevant, relatable and profitable. We’re still Roundpeg, the fun, cat-loving, little marketing team, just a little more refined.
No matter how grown up we get though, our holiday cards have to feel like us. That means they need to feature our teal and blue colors, which aren’t exactly typical for the holidays. We also have a diverse group of individuals who celebrate different holidays, so it can be a challenge to come up with images that aren’t specific to any one religion. So we went with a theme everyone can enjoy – gifts!
We’re really happy with the way our cards turned out. The hand-wrapped look not only brings to mind the many gifts given and received during the holidays, but it also represents the extra care we take to make sure our clients are happy with our work. Our cards, like us, ended up being simple and sleek with a little bit of whimsy.
We think the best part about the holiday season is the opportunity to say thanks to all our friends and to wish you the very best for the new year. We hope our cards will bring you a little bit of Roundpeg holiday cheer!
Niche Marketing for Trade Shows
When it comes to print media, I typically suggest small businesses make fairly generic pieces. While normally we’re all in favor of customizing and targeting as narrowly as possible, it makes financial sense to have one or two print pieces that can be used across multiple niches and supplement with more specific online material. There are, however, a few exceptions, like the series of pieces we created recently for Polleo Systems, an Indianapolis-based cloud hosting company.
Polleo is planning to attend a conference in January in a very small, specific niche. They wanted to really demonstrate their expertise in this particular business sector, not send a generic message. We considered a number of ideas for collateral which would be specifically relevant for the target audience, a group of business owners in the logistics industry.
In addition to their display, Polleo is sponsoring a luncheon to really grab the attention of conference attendees. We love having a captive audience, and this is a fantastic opportunity for Polleo to strut their stuff and demonstrate how well they know the logistics industry. Our plan was to produce only a limited quantity of the flyers and table tent (featured in the center and far right of the graphic below) with messages focused on the needs of that audience. We had fun playing with a theme of traffic lights, along with invitations to come visit the booth once they’d finished enjoying their Polleo-sponsored lunch.
The pop-up display (shown on the far left of the graphic) will be used again and again at other tradeshows, so the message is more generic. Despite the slightly different focus, each element shares a consistent look and feel. They work well independently or as part of a set reinforcing Polleo’s expertise as a leading provider of cloud computing services.
Planting Marketing Seeds
I love it when a customer comes to Roundpeg for a complete branding package: logo, website, business card, brochure and letterhead.
Unfortunately, since we serve the small business community, those projects are few and far between. It’s more likely we’ll do the project in stages.
That was the case with Holeman Landscape. Our business relationship started with development of their website. An established company, they had a solid logo and a look and feel for their brand which we were simply extending into a new medium.
The project went well and a few months later they came back for help updating their sales brochure and most recently, their business cards and letter head.
Because Jenna has worked with Holeman Landscape on many of these elements for the last year, there is a sense of continuity and brand consistency through all the projects. In a way, building a brand has a lot in common with installing a great backyard landscape, where you add new plants over time and they all grow together.
The new branded letterhead is clean simple conveys their identity with room to grow.