More than a Few WordsA marketing conversation for business owners.
Some weeks the team here at the ‘Peg chats about what we are working on or emerging marketing trends. Other weeks we invite marketing pros from around the country to join us and share what they are working on.
If you think you would be a good guest, we would love to hear from you. Simply fill out this form and we will be in touch.
Long before the internet, when I was about to make a large purchase, I would ask family, friends and neighbors who they would buy from. Sure, I could read the promises the companies made about their products, but I am a marketer, so I read anything a company publishes...read more
What is a blog? The term "blog" was coined twenty years ago by Jorn Barger, one of the first in a long line of influential bloggers. He meant it to describe the process of “logging the web” collecting links to information he found along the way. Over the...read more
It is a part of my job to have social media profiles everywhere, both personally as Lorraine Ball and professionally as Roundpeg. Just as I advise my clients, I pick and choose the platforms where I really want to spend my time. As the platforms have grown and...read more
Podcasting is all the rage right now. Although a lot of podcasts are purely for entertainment, many professionals and agencies have taken to the platform as a way of self-promotion and positioning themselves as experts in their field. In fact, even Roundpeg has a...read more
Let's face it, sometimes things don't work out exactly the way you planned. While this is true for all of us, it is especially true for small business owners. Just when you think everything is just perfect, life hands you a lemon. Maybe your best employee decides to...read more
Yelp advertising is a really touchy subject There is no doubt that prospective customers use Yelp in high-frequency as a source for business information. However, it is also another avenue of advertising for business owners. Much like Facebook and Google AdWords,...read more