Everyone knows the expression “rules are made to be broken.” Depending on the circumstances, the phrase can be used in a positive or negative way. But what about when it’s used in marketing and branding? Setting guidelines is a crucial step when branding a new company and following these rules when a brand is established and trying to become recognizable is important as well.
Sometimes in business following the crowd is a good idea because the choices are based on forward thinking trends. Other times, it can be dangerous to blindly follow the example of others.
If you’ve read some of my blog posts you know I’m all about relationships and the dynamics of human emotions. So naturally, any advertising that pulls on the heart strings and throws a little comedy into the mix, well, I’m all about it. The advertisement created by Heinz for the Superbowl this year blended emotional appeal, fun with a little help from wiener dogs in hot dog costumes.
Most marketing trends die for a reason. Whether they’re replaced by something more effective or just simply were a flash in the pan, they aren’t coming back, and we won’t miss them. Let’s take a look at some of those digital marketing trends which bought the farm, cashed in their chips, and otherwise entered the sweet hereafter.
What do we know about Wikipedia? We know it’s the place to go for detailed information and a full history about pretty much everything and anything. With billions of pages views every month should small business owners consider creating a page?
Marketing and modern culture are inherently intertwined. Though the goal of marketing has been unchanged since its infancy, the means through which messages are delivered has adapted to the zeitgeist of the time and the culture it pervades.