We manage content marketing needs for a wide range of companies. From home service and law firms to communication and software companies, we’ve seen it all. This includes food companies. In fact, three of Roundpeg’s biggest clients are food companies, so we’re sharing the most effective methods of content marketing in the food world.
Have you noticed that the holidays get earlier and earlier every year? Well not really, but marketers kick off the holidays so early it feels that way.
When I started my career in retail, Black Friday was the first day of the holiday season. We came in early and swapped out the displays so when the doors opened at 10:00 a.m. there was tinsel everywhere.
After a year at the Peg, Fall means one thing to me. Turkey Sales. One of my content clients sells turkeys every year and this annual event takes over planning and strategy for a while. After one year here, I’m ready to take on Turkey season again.
It is easy to dwell on how fast the year flew by and how little you got done. However, it is way more valuable as a business owner to focus on what you need to do in the last three months. So as turkeys around the world begin to look slightly nervous, it is time to think about how you will cash in on the holiday season.
I don’t have to tell you the importance of your business’ visibility. You’ve got a product or a service and the only way you are going to be able to provide it is if people know you exist, duh.