Are you creating content for your brand? You are? That’s dope! But make sure you’re keeping a few things in mind: Is your content “on brand?” Does it maintain a consistent voice? Are you writing for your primary audience? Do you have any idea what these questions mean? If the answer to any of those questions (especially the last one) was no, that’s ok.
What do most charity events, art fairs, business conferences and internet cat video festivals have in common? Unfortunately, the answer isn’t Lil Bub. These drastically different types of events have one major thing in common – the support of corporate sponsors.
We’ve been doing some spring cleaning around the office and not just a new hairbrush for the cats (we did get one of those too, and it’s serious business). We’re focusing our attention on updating a few key documents to collect details, keep us on track and prevent seemingly small tasks from falling through the cracks.
Everyone knows the expression “rules are made to be broken.” Depending on the circumstances, the phrase can be used in a positive or negative way. But what about when it’s used in marketing and branding? Setting guidelines is a crucial step when branding a new company and following these rules when a brand is established and trying to become recognizable is important as well.
Sometimes in business following the crowd is a good idea because the choices are based on forward thinking trends. Other times, it can be dangerous to blindly follow the example of others.
If you’ve read some of my blog posts you know I’m all about relationships and the dynamics of human emotions. So naturally, any advertising that pulls on the heart strings and throws a little comedy into the mix, well, I’m all about it. The advertisement created by Heinz for the Superbowl this year blended emotional appeal, fun with a little help from wiener dogs in hot dog costumes.