Most marketing trends die for a reason. Whether they’re replaced by something more effective or just simply were a flash in the pan, they aren’t coming back, and we won’t miss them. Let’s take a look at some of those digital marketing trends which bought the farm, cashed in their chips, and otherwise entered the sweet hereafter.
What do we know about Wikipedia? We know it’s the place to go for detailed information and a full history about pretty much everything and anything. With billions of pages views every month should small business owners consider creating a page?
Marketing and modern culture are inherently intertwined. Though the goal of marketing has been unchanged since its infancy, the means through which messages are delivered has adapted to the zeitgeist of the time and the culture it pervades.
I’ll admit it, I’m guilty. I find myself searching for the right word to use and then it comes spilling out of my mouth, a buzzword. A word I have heard too often through school and in blog posts from marketing “experts” that sneaks into my vocabulary from time to time. It’s not that these words don’t have meaning, they do. It’s just the overuse and lack of real depth or true description leaves a bad taste in my mouth and a vague description of what I’m trying to say.
If you’re like me or my Roundpeg teammates, you thought of one that was annoying and/or repetitive. Intentionally grating commercials have been around for several years, and they’re not likely to go away any time soon. Any idea why not? The numbers suggest that when used in the right context, annoying and repetitive ads tend to be successful. Let’s take a closer look at the how, why and when these awful ads work.
Improvisational (or improv) performance is one of the most long-lived and versatile styles of performance in history. It has existed in a variety of forms, from music to dance to poetry, but perhaps most associated with the word “improv” is comedy. Having had the opportunity to perform this style of comedy for close to 10 years, I’ve learned to use my skills as an improviser in a variety of ways both on and off the stage. From problem solving and content generation to overall communication with clients and colleagues I’ve found these fundamentals have helped me flourish. Here are a few tenets of good improv, and how they can help you improve your marketing.