Humanize Your Marketing

Humanize Your Marketing

I recently found myself 45 minutes deep in a site dedicated to the spaces where artists and designers work. I didn’t actively seek out this behind the scenes experience, it was entirely by chance that I ended up there. Once I snapped out of it and realized how...
Super Sunday Super Ads

Super Sunday Super Ads

I am not much of a football fan, but that doesn’t mean I don’t care about the Super Bowl. I look forward to the event every year because of the commercials. As a lifelong marketer, this is the ultimate advertising competition.   Super Bowl Ads –...
Home Shows Tips

Home Shows Tips

Are you going to the Home Show? I just saw an advertisement for the upcoming Indianapolis Home Show. As a homeowner, I have often enjoyed attending this and other home and trade show events, but I know contractors don’t always feel the same way. As...
Fuel Your Sales: Use the Phone

Fuel Your Sales: Use the Phone

It is a new year and you are ready to get started. You bought a new notebook and a fresh stack of pens and you are ready to start generating new leads to fuel your sales process. Part of your time needs to be spent out networking, but how else can you get the phone to...
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