Home Shows Tips

Home Shows Tips

Are you going to the Home Show? I just saw an advertisement for the upcoming Indianapolis Home Show. As a homeowner, I have often enjoyed attending this and other home and trade show events, but I know contractors don’t always feel the same way. As...
Fuel Your Sales: Use the Phone

Fuel Your Sales: Use the Phone

It is a new year and you are ready to get started. You bought a new notebook and a fresh stack of pens and you are ready to start generating new leads to fuel your sales process. Part of your time needs to be spent out networking, but how else can you get the phone to...
How Zappos Puts Itself in the Customer’s Shoes

How Zappos Puts Itself in the Customer’s Shoes

If Zappos isn’t on your radar as a company with a great marketing strategy, that needs to change immediately. The way this company conducts business is approachable and incredibly charming, which isn’t always the case when it comes to online retailers. What sets them apart is the way they’re constantly testing new strategies, always with the customer’s best interests in mind. This type of customer marketing sets the bar high for other retailers.

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