I don’t have to tell you the importance of your business’ visibility. You’ve got a product or a service and the only way you are going to be able to provide it is if people know you exist, duh.
I am not really a big sports fan, but when I sit down to watch a game I have noticed that the second half is almost always more interesting.
Maybe it is because the clock is winding down, and the teams have more of a sense of urgency. But I think perhaps it is the magic of the half time break.
Are you creating content for your brand? You are? That’s dope! But make sure you’re keeping a few things in mind: Is your content “on brand?” Does it maintain a consistent voice? Are you writing for your primary audience? Do you have any idea what these questions mean? If the answer to any of those questions (especially the last one) was no, that’s ok.