Why You Should Loosen Up Your Marketing

Why You Should Loosen Up Your Marketing

Everyone knows the expression “rules are made to be broken.” Depending on the circumstances, the phrase can be used in a positive or negative way. But what about when it’s used in marketing and branding? Setting guidelines is a crucial step when branding a new company and following these rules when a brand is established and trying to become recognizable is important as well.

Ketchup, Wiener Dogs and Marketing

Ketchup, Wiener Dogs and Marketing

If you’ve read some of my blog posts you know I’m all about relationships and the dynamics of human emotions. So naturally, any advertising that pulls on the heart strings and throws a little comedy into the mix, well, I’m all about it. The advertisement created by Heinz for the Superbowl this year blended emotional appeal, fun with a little help from wiener dogs in hot dog costumes.

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