How Zappos Puts Itself in the Customer’s Shoes

How Zappos Puts Itself in the Customer’s Shoes

If Zappos isn’t on your radar as a company with a great marketing strategy, that needs to change immediately. The way this company conducts business is approachable and incredibly charming, which isn’t always the case when it comes to online retailers. What sets them apart is the way they’re constantly testing new strategies, always with the customer’s best interests in mind. This type of customer marketing sets the bar high for other retailers.

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