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2017 Study Results

Every year, since 2010 we have surveyed small business owners and marketers about their content and social media strategies. The results are in for 2017 and there are lots of interesting changes and trends emerging this year.

How do your internet marketing strategies compare?

We asked questions about everything from total time spent on social media and customer service to how small businesses are using inbound marketing channels to drive new leads. Informative charts and in-depth data analysis are included to help you get the most out of our data.

Here’s a Preview of What’s Changed:

  • Facebook has taken the lead as the preferred business platform for B2B as well as B2C companies
  • Social media advertising is on the rise as more companies dip their toes in the advertising pool. 
  • Blogging is on the decline as companies blog less often, but email marketing is on the rise.