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The Ultimate Guide to Headlines

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Break through the clutter

You have just a moment to capture someone’s attention as you compete with hundreds (or thousands) of marketing messages directed at your prospective customers every day.

In this Guide You will Discover: 

  • The ideal word and character count for headlines and subject lines.
  • How to write headlines which answer the question What’s in it for me?
  • How to use classic literary techniques such as Onomatopoeia, Alliterations and Allusions
  • Why surprising and shock techniques such as an air of mystery, negative phrases and strong commands to get noticed.