Designing Home to Indy
The Challenge:
Home to Indy’s Paula Henry has forged a unique brand all her own which doesn’t rely on a national real estate company’s brand. She came to us to help her redesign her logo and update all her collateral—note cards, business cards, a folder and other tools of the trade—to show just who she was as a real estate agent.
Redesign Goals
- Give a fresh, distinctive look to an existing brand
- Design within client’s current colors
- Carry design through a range of collateral
Before the Redesign
Paula’s old logo was a cold, generic compass logo, didn’t convey how comfortable and easy it is to work with Paula to buy a home.
The logo needed to be compatible with Paula’s existing website, so we kept the red, gray and black of her current branding. She wanted a literal logo, something which showed a house or a home rather than an abstract or stylized art element.
Jenna put together a slate of four logos, each with a cute home of its own. Paula was attracted to the bold red logo with a home under the crossbar of the H.
After the Redesign
In the final design the housed blended seamlessly into the negative space, and the path leading to its door was a perfect representation of her tagline, “the road home begins here.”
The Results
Paula has a wealth of new collateral, also designed by Roundpeg, with her instantly recognizable logo stamped across each one. They make perfect handouts at open houses, networking events and closings.
- Bold, unique logo
- Instantly recognizable brand
- Folders, business cards and note cards, oh my!
Now, there’s no way Home to Indy will be lost in the crowd.
When I decided to revamp my logo, I knew I would enlist the experts at Roundpeg. They had previously helped me with a blog and logo redesign. Lorraine and her team have a keen sense of style and design unmatched in the industry.
I met with Lorraine and Jenna (the designer at Roundpeg) to talk about my ideas for my new logo. After explaining my goals with a new logo, they went right to work. Within a week, Jenna had four distinct designs ready for me to review. They were all so good, it took me more time to decide which one I wanted than it did for her to create them.
Eventually, I did decide and couldn’t be happier with the end result. Their unique design process included a full brand identity package. The comments and praise I receive for my new brand identity have all been positive. People even ask me, ” who did your new logo design?” Of course I would like to keep it my secret, but with the great work Roundpeg does, they are already well known for their creativity and business marketing genius.
Thanks Roundpeg!