A great movie can pull you in with a great script, astounding visuals and Oscar-worthy acting. But for me it’s all about the little things, like fictional logo designs. So who has done fake logo design the best and what is it that made them so great? More importantly, what can you learn from them in application to your own – very real – business?
Seeing a stock photo is like an awkwardly insincere smile: it does not, in fact, convey the intended sentiment, probably makes you a little uncomfortable and you wish the person hadn’t attempted the gesture in the first place.
It has long been believed that the way to succeed at business is to stand out, through price, quality of product or level of service. We are now seeing good design being added to that list. In terms of business strategy, design is the difference between Walmart and Target. Which store are you more inclined to shop at? Your decision is most likely based on design.
We designers. We think we’re something special, often to the aggravation of those around us. At the basic level, we like pretty things and will go to foolish lengths to procure them.