Why Your Blog Titles Suck

Why Your Blog Titles Suck

I am a positive person by nature. I look for the bright side of almost everything. No matter how bleak, I am always looking for a way to put a positive spin on something. I let the perky side of my personality influence everything, including my writing. The problem?...
Get a Grip on Your Business

Get a Grip on Your Business

Book Review Get a Grip: An Entrepreneurial Fable by Gino Wickman and Mike Paton is a must read for any business owner focused on growth. While it’s interesting for owners of companies of any size, it really hit home for me. Roundpeg is in a growth phase where...
Marketing Basics: People Pay for Benefits

Marketing Basics: People Pay for Benefits

Despite the fact that car companies talk about the 3.4 liter horizontally opposed 6-cylinder aluminum engine with a compression ratio of 12. 5: 1, that is not why people buy a Porsche 911. They spend the $81,500 it takes to buy a base model because of the way the car...
No Bullshit Social Media

No Bullshit Social Media

These days everyone is a social media expert. They are armed with a Facebook fan page, a few months on Twitter, and a working knowledge of how to push content to all social media outlets at once. With this vast background, they position themselves to help business...
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