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Marketing and Technology Updates for Small Business Owners

Learning the Why

Learning the Why

I participated in a leadership development program over the last year as I looked to continue my growth journey. I learned many lessons both simple and challenging to me which could apply to both my personal and professional life. One of the most meaningful lessons...

Unique Online Identities For Business Units

Unique Online Identities For Business Units

Pearl Pathways is a comprehensive life science product development services company with an interesting channel. Along with their core business supporting biopharmaceutical, medical device and diagnostic companies they have a second business unit. This unit, called...

When a Customer Calls | The Follow-Up Process

When a Customer Calls | The Follow-Up Process

One of my favorite things to do is talk with a prospective customer. It gives me a chance to meet a new person, find out about a new business and maybe make a sale. Often that first phone call is just the beginning of a long follow-up process.   Successful...