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Marketing and Technology Updates for Small Business Owners

So You Think You Want Pop-Up Ads

So You Think You Want Pop-Up Ads

Pop-up ads are super annoying. You just want to read the article or see what everyone was talking about and there’s this big thing in your face that has the audacity to ask something from you. Probably contact information to send stuff to your already bursting...

Interview with Ruth King

Talking to About Social Media and Internet Marketing Did you miss my interview with Ruth King on the Profitability Paradigm? We talked about the surprising discoveries we made in this year's Small Business Internet Marketing Study, where we looked at social media,...

Blog Inspiration

Blog Inspiration

People often ask me where my blog inspiration comes from. After all, I have been writing about marketing, social media, graphic and web design, email and content marketing for nine years. While some things change often, much has remained the same, so how do I find new...

Humanize Your Marketing

Humanize Your Marketing

I recently found myself 45 minutes deep in a site dedicated to the spaces where artists and designers work. I didn't actively seek out this behind the scenes experience, it was entirely by chance that I ended up there. Once I snapped out of it and realized how long I...

Email Marketing to Promote Service Programs

Email Marketing to Promote Service Programs

Why Service Contractor Email Marketing Makes Sense Email marketing isn't perfect. However, when it is used correctly it is a powerful marketing tool. This is true in many industries, but it is especially true for services which offer annual service checks. Whether it...

Spend Wisely on Website Updates

Spend Wisely on Website Updates

What did you pay the last time you requested website updates? Did you pay enough? Did you ask for enough? Did they do anything to help you secure your website? Whoa. Let's talk about that last question. There are six things I want every small business owner to invest...