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Marketing and Technology Updates for Small Business Owners

 

Web Fashion:  Cover Images and Calls to Action

Web Fashion: Cover Images and Calls to Action

As you browse through old photos do you laugh at the fashion? Wide ties, leisure suites and hammer style parachute pants, what were they thinking? What about your website? When you look back at old versions on Internet Archive what are the things you still like or dislike?

Spring Cleaning: Time to Organize Your Marketing

Spring Cleaning: Time to Organize Your Marketing

We’ve been doing some spring cleaning around the office and not just a new hairbrush for the cats (we did get one of those too, and it’s serious business). We’re focusing our attention on updating a few key documents to collect details, keep us on track and prevent seemingly small tasks from falling through the cracks.

Booby-Trap Your Website

Booby-Trap Your Website

Everyone loves a good whodunit. Rather than investing years of your life writing a book or setting up an elaborate prank, you can treat your website like your own Clue board. *spoiler alert: you did it, and your viewer is the hapless victim.

Branding Basics

Branding Basics

What is a brand? It is a simple question, but when you search Google, there are 750,000,000 different results. That is a lot of opinions. definitions and ideas. So who is right? Honestly, most of the answers feel like variations on the same general theme: Your brand is defined, not by you, but by your customers.

How to Encourage Customer Feedback

How to Encourage Customer Feedback

The way customers feel about you shouldn’t be a deep dark secret. The more you know about their reaction to your product or service, the more you can tweak and change the way you do things to increase customer satisfaction. Many people are willing to tell you what they think if you are willing to ask.

The Importance of the Welcome Email

The Importance of the Welcome Email

Email marketing is your gig, right? You know what you’re doing: you’re building good lists, have great content to share on a regular basis and you’re even able to do some pretty cool design work within your emails. So why do you keep seeing opt-outs and spam reports?

Workplace Tips to Steal from Creative Industries

Workplace Tips to Steal from Creative Industries

We’re all familiar with the idea of the “fun quirky office.” Maybe you’ve seen a friend from high school posting things on Facebook and wondered to yourself (or commented, if that’s your thing) “does this company ever get any work done?”

Social Media Mountain Climbing

Social Media Mountain Climbing

Building social media profiles for a business from scratch is a lot like standing at the bottom of a mountain, preparing to start the long, daunting hike to the top. Recently, I started this trek with a client who didn’t have accounts on Twitter, Facebook or LInkedIn, so it was up to me to take the first steps and fight my way up.

Delicious Blog Posts

Delicious Blog Posts

When it comes to food marketing, it is all about the picture. No matter how good you make something sound, if you want to motivate someone to action you have to have a beautiful image.

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