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Marketing and Technology Updates for Small Business Owners

Fuel Your Sales: Use the Phone

Fuel Your Sales: Use the Phone

It is a new year and you are ready to get started. You bought a new notebook and a fresh stack of pens and you are ready to start generating new leads to fuel your sales process. Part of your time needs to be spent out networking, but how else can you get the phone to...

Don’t Measure Web Performance

Don’t Measure Web Performance

If you aren't going to do anything with the numbers, don't bother taking the time to measure web performance. As a number geek, it is hard for me to even write that sentence, but I mean it. Looking at numbers for the sake of bragging rights - look how much web traffic...

What’s UX?

What’s UX?

There’s a term floating around the interwebs which in passing looks like an unfortunate slang term fabricated by “kids these days” and will soon join its compatriots in irrelevant obscurity. However, it’s been around for a few years now and has garnered enough...

Delicious Web Sites

Delicious Web Sites

When we first moved to Indianapolis more than 20 years ago the food scene was a dismal mixture of chains and local places to get a pork tenderloin sandwich.  Now don't get me wrong, after more than two decades I have come to appreciate a good tenderloin, but only...

Get Out Where the People Are

Get Out Where the People Are

Networking Best Practice: Just Get Out There It is January, and all you want to do is stay curled up by the fire with a hot bowl of soup. As appealing as that sounds, you can't just wait for the spring thaw if you hope for a great 2017. So even though it is cold out...

Mastering the Art of Feedback

Mastering the Art of Feedback

If you're in a creative industry you are more than familiar with the giving and receiving of feedback. It's an extremely important part of the process because creative work will always be under review. It's great when a project goes off without a hitch and the...

Facebook Image Options

Facebook Image Options

Fact:  Facebook and the Facebook community of users love images. A single, compelling image will get almost 40% more interaction than simple links, videos or text-based updates. That is pretty strong evidence that images are the way to go, but you need...

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