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Marketing and Technology Updates for Small Business Owners

Gift Guide for the Cranky Designer

Gift Guide for the Cranky Designer

To know one is to love one. The frazzled undergrad nephew logging countless hours wielding exacto knives and pushing pixels into the wee hours of the morning, your kid who's been out of school for a few years and finally landed an art director position at the firm who...

Turning the Sales Funnel Upside Down

Turning the Sales Funnel Upside Down

The Traditional Sales Funnel As a professional sales person, my brother has always argued that all business starts with the sales funnel. Until recently, I would have agreed with him. In his model, every sale starts at the top of the funnel with a large group of...

Web Design Plan: Part Four Conversion

Web Design Plan: Part Four Conversion

Your website should be the hub of your marketing activity but your goal isn’t just to drive people to your site. Don’t get me wrong, web traffic is important. Unfortunately, businesses often put too much emphasis on driving traffic and not enough on conversion, the process of moving prospects through to the next step in the sales cycle. So how do you build a website which converts visitors into prospects?

7 Unexpected Expenses of Small Business Web Design

7 Unexpected Expenses of Small Business Web Design

The world is trying its hardest to make web design easy. Services like Wix, Squarespace and Weebly are devoted to helping you make attractive personal sites with no coding experience and minimal risk and expense. But a personal website is different from what you need to run your business. Small business web design will cost you, maybe more than you thought.

How Zappos Puts Itself in the Customer’s Shoes

How Zappos Puts Itself in the Customer’s Shoes

If Zappos isn’t on your radar as a company with a great marketing strategy, that needs to change immediately. The way this company conducts business is approachable and incredibly charming, which isn’t always the case when it comes to online retailers. What sets them apart is the way they’re constantly testing new strategies, always with the customer’s best interests in mind. This type of customer marketing sets the bar high for other retailers.

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