Stay CurrentMarketing and Technology Updates for Small Business Owners
No one hero (or business) can do everything, and that’s where friends come in. If you’re in the market for a specific service that isn’t quite Roundpeg’s forte, we recommend some of these Indianapolis businesses.
Monday morning after the Super Bowl, I’m less concerned with the outcome of the game and more interested in who the advertising winners and losers were. With 30 second spots selling for a record-breaking $5 million there is a lot riding on every single ad. So who scored big, and who fumbled on the five-yard line?
Focus is difficult enough to achieve without pounding vibration of jackhammers or sheds collapsing outside your window. With construction coming to completion around the ‘peg, I’ve developed a few survival tactics and organizational skills.
It is important to have an “About Us” page because it’s the biography for your business. Unfortunately,these pages are notoriously difficult to write. Customers are looking for the story beyond the homepage and a reason to hire you, but the “About Us” page on your website isn’t really about you.
Most marketing trends die for a reason. Whether they’re replaced by something more effective or just simply were a flash in the pan, they aren’t coming back, and we won’t miss them. Let’s take a look at some of those digital marketing trends which bought the farm, cashed in their chips, and otherwise entered the sweet hereafter.
Press releases get a bad reputation for being a little spammy and really unhelpful, but those things are usually only true if the press release is put together without care and sent to the wrong people. There are a few things you can do to make sure your press release has a better chance of being picked up by the media (or at least read before sent to the trash can).
If you have been following our adventures over the last few months, you know we have been remodeling the little white house which is home to Team Peg. In a way this project had a lot in common with a web design
The tendency to “figure it out as you go” is common among small business owners. Unfortunately this leads to a situation where a lot of time is spent putting out fires, leading to a feeling that our business is running us.
Choosing a good color palette is important for any design project. There are really great sites online to help with this task, but color combinations can also be inspired by the things that surround us every day if we just take the time to notice them.