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Marketing and Technology Updates for Small Business Owners

The Indianapolis Marketing Superfriends

The Indianapolis Marketing Superfriends

No one hero (or business) can do everything, and that’s where friends come in. If you’re in the market for a specific service that isn’t quite Roundpeg’s forte, we recommend some of these Indianapolis businesses.

The Real Super Bowl Winners

The Real Super Bowl Winners

Monday morning after the Super Bowl, I’m less concerned with the outcome of the game and more interested in who the advertising winners and losers were. With 30 second spots selling for a record-breaking $5 million there is a lot riding on every single ad. So who scored big, and who fumbled on the five-yard line?

Bored to Death on Your About Page

Bored to Death on Your About Page

It is important to have an “About Us” page because it’s the biography for your business. Unfortunately,these pages are notoriously difficult to write. Customers are looking for the story beyond the homepage and a reason to hire you, but the “About Us” page on your website isn’t really about you.

FOR IMMEDIATE RELEASE

FOR IMMEDIATE RELEASE

Press releases get a bad reputation for being a little spammy and really unhelpful, but those things are usually only true if the press release is put together without care and sent to the wrong people. There are a few things you can do to make sure your press release has a better chance of being picked up by the media (or at least read before sent to the trash can).

Stop Running in Circles

Stop Running in Circles

The tendency to “figure it out as you go” is common among small business owners. Unfortunately this leads to a situation where a lot of time is spent putting out fires, leading to a feeling that our business is running us.

Thanks for Not Sharing

Thanks for Not Sharing

We can all spot that awkward conversation yards away. One participant is glibly chattering while the other looks for something, anything to excuse themselves and break away. If they succeed, how do you avoid becoming the next target? Do not make eye contact. Should...
New Year, New Colors

New Year, New Colors

Choosing a good color palette is important for any design project. There are really great sites online to help with this task, but color combinations can also be inspired by the things that surround us every day if we just take the time to notice them.

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