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Marketing and Technology Updates for Small Business Owners

Microbrewery Marketing

Microbrewery Marketing

Beer. I love it. But not just any beer. I noticeably scoff at the mere idea of a PBR or Natty Lite. But thankfully I live in Indiana - a state where microbreweries reign supreme and are not in short supply. In fact, Indiana ranks 15th in the nation for the number of...

Holiday Wrap Up

Holiday Wrap Up

All week we have been sharing tips to get you #holidayready. We hope you have found a few ideas you can put into practice right away. But there are only five days in the week, and we have lots of other great holiday marketing tips to share, so here is a roundup from...

Nonprofit Holiday Marketing

Nonprofit Holiday Marketing

Ah, the holidays... they'll be here in no time. The build up is arguably the best part - when you feel that first fall breeze, when the family group text starts blowing up with "I'll bring the pecan pie" or "Who's hosting this year?" when that first big snow storm...

3 Website Essentials for Seasonal Promotions

3 Website Essentials for Seasonal Promotions

Do you sell differently during the holidays? Is your marketing calendar impacted by celebrations and special events like Back-to-School or Memorial Day? Seasonal promotions are a vital part of the sale cycle for businesses selling to the public. You want to take...

How to Use Email to Win this Holiday Season

How to Use Email to Win this Holiday Season

Holiday marketing? No, not yet. Summer is still winding down. It is too early to worry about holiday marketing. Actually, this is the ideal time to map out your holiday strategy. While things are a little slow, you can look at the calendar objectively. Plan...