STAY CURRENTMarketing and Technology Updates for Small Business Owners
What do your blog posts look like? Overgrown Tweets or relics imported from Blogger? I’ve got a few of those. They’re just plain text, with no images and low interest. It doesn’t have to be this way!
What we (that’s you, me, we) write is important and useful to our audience. So, let’s make our posts look and feel as important, useful and great as they truly are.
Tweets with visual content have higher engagement. I know, groundbreaking stuff. Not to worry though, this blog post isn’t about why visual content is more compelling, we’ve already covered that. Today I want to talk about the delicate balance between too much and too little when it comes to photos in your Twitter feed.
Go ahead. Say it. Branding is a stupid buzzword designers use to get the $$$ from unwitting customers. But not you. You’ve dealt with enough customer service reps to know when you’re being duped. You’d just like the basic package, please and thank you and stop wasting my time. If this is how you approach your website, marketing and other brand assets you are missing out on an essential way to communicate value to your customers on a subliminal level
Your website is your business’s online home. Though it may have a nice condo (Facebook), a sweet summer home (Pinterest) and a dumb little timeshare you got tricked into signing onto (Angie’s List), your business’s forever home is your website. It’s the place you want to bring people to show off all your cool stuff, the place that’s going to say the most about you and, most importantly, the place where you have the most control of what it looks and feels like.
If you’ve found yourself anywhere near the Internet over the past few years you’ve inevitably been made aware of a company rebranding controversy. Everyone seems to have a strong opinion when it comes to these design critiques, and it doesn’t seem to matter whether the critics have any design background or not. One of the most common things I’ve noticed is the oversimplification of the term “brand.”
When business owners complain about poor results from their email newsletters, I can usually predict what these newsletters look like before opening them. Time after time, I see the same mistakes which land emails in the trash, or worse, the spam folder. I’ll be honest, before I knew more of the ins and outs of email marketing, I was tempted to make a few of these mistakes myself.
Sports teams’ websites have to do a little bit of everything: they promote events, sell merchandise, build awareness and lots of other little things you may not realize. Thankfully, almost every big sports name in Indiana does a great job with their web design – and since they have to do so much, there’s a lot that we can learn from their choices.
It’s no secret that Facebook changes things up from time to time. Everything from design style to the news feed algorithm gets overhauled every once in a while. But to be fair, this has been true since the beginning of Facebook. Today, I want to tackle the new-ish algorithm change and what Facebook is saying about it.
Roundpeg isn’t just about finding a fit for myself, it is also about finding a “fit” for my clients. After too many years in the corporate world looking at easy, cookie-cutter, one size fits all approaches, I knew small businesses needed something different. So Roundpeg is about helping business owners find a strategy that fits. And finding that perfect fit for each client is not a simple straight line from start to finish.