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Marketing and Technology Updates for Small Business Owners

The Art of the Tweet

The Art of the Tweet

Twitter is kind of a crazy, beautiful thing, isn’t it? With just a few clicks and scrolls you can actively engage with people from all over the country – even the world – from all walks of life, interests and backgrounds. That’s what makes it such an interesting and strong avenue for marketing yourself.

Urban Dictionary of Marketing Terms

Urban Dictionary of Marketing Terms

Each industry has their own set of jargon that is incoherent to non-practitioners. Sometimes terms slip through into general vernacular. As a marketing insider, I’ve put together an entirely incomprehensive guide for your reference.

How to Know it is Time for a Website Redesign

How to Know it is Time for a Website Redesign

I know you invested in a website five years ago. It was perfect, so why do you need a website redesign? I will give you the benefit of the doubt and let you think it was perfect five years ago. Unfortunately, that was five years ago and so much has changed.

Too Much

Too Much

As a business owner, some days there is just too much. Too much to do, too many decisions and too much information all coming at you in an endless stream of phone calls, meetings, texts, emails and social media updates. How do you wade through all of it? What do you...

You Have a Successful Brand. Now What?

You Have a Successful Brand. Now What?

We always talk about the ways companies can improve their branding, but rarely does anyone ever mention what happens once a brand has, for lack of better words, “made it.” No brand is perfect, there’s always room for change and improvement, but for...

Readers Make Better Writers – List of Inspiration

Readers Make Better Writers – List of Inspiration

It’s Sunday afternoon and after sitting in front of a blank word document for over an hour, my computer screen isn’t just mocking me, it’s pointing and laughing. No, this is not another blog post about writer’s block and the 5 best tips for ‘getting the creative...

4 Fun Things to Do Before You Get a New Web Design

4 Fun Things to Do Before You Get a New Web Design

One of the most important things you can do before getting a new web design is writing out exactly why you need it. Don’t think too hard. Open a new document, or get out a pen and paper, and just write down why you want to call a web designer now. I’ll wait....

The Cost of a Facebook Fan

The Cost of a Facebook Fan

To spend or not to spend is not the question. There is a cost to acquire a facebook fan. The real questions of social media advertising are not if, but how much to spend, to whom and with what intent. We all know Facebook is ‘pay-to-play’ but we need to be savvy about...

Dear Job Candidate

Dear Job Candidate

If you have been following our adventures, you know we recently hired Sam Von Tobel as a digital specialist. I am thrilled to have him join the team and equally thrilled to be out of interview hell. Yes, dear job candidates, employers hate the interview process as much as you do. During this most recent search, I often turned to twitter to vent my frustrations.

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