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Marketing and Technology Updates for Small Business Owners

Unique Online Identities For Business Units

Unique Online Identities For Business Units

Pearl Pathways is a comprehensive life science product development services company with an interesting channel. Along with their core business supporting biopharmaceutical, medical device and diagnostic companies they have a second business unit. This unit, called...

When a Customer Calls | The Follow-Up Process

When a Customer Calls | The Follow-Up Process

One of my favorite things to do is talk with a prospective customer. It gives me a chance to meet a new person, find out about a new business and maybe make a sale. Often that first phone call is just the beginning of a long follow-up process.   Successful...

Twitter Love

Twitter Love

What is your favorite social media platform and why?  That is one of the first questions I ask every new and prospective team member at Roundpeg. There is no one right answer, but I am always curious about which platform people gravitate towards and how they use...

Meet Lydia Thurston

Meet Lydia Thurston

Hi, my name is Lydia, and I’m the new kid at the ‘Peg. So, grab your vodka tonic or overpriced microbrew, because we’re going on a speed date. The Boring Basics I was born in St. Paul, MN, but I’ve been in Indiana since I was five (apart from a brief stay in...

Yes, You Do Need a Business Blog

Yes, You Do Need a Business Blog

What is a blog?  The term "blog" was coined twenty years ago by Jorn Barger, one of the first in a long line of influential bloggers. He meant it to describe the process of “logging the web” collecting links to information he found along the way. Over the...

Write Your Website’s About Page Like an Astronaut

Write Your Website’s About Page Like an Astronaut

Space travel is supposed to be really challenging, right? It’s at the nexus of complex math and science research, government bureaucracy, private business and a nation’s hopes and dreams. You’d think astronauts could handle designing a website. Let’s put them to the...

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