The Real Super Bowl Winners

The Real Super Bowl Winners

Monday morning after the Super Bowl, I’m less concerned with the outcome of the game and more interested in who the advertising winners and losers were. With 30 second spots selling for a record-breaking $5 million there is a lot riding on every single ad. So who scored big, and who fumbled on the five-yard line?

Stop Running in Circles

Stop Running in Circles

The tendency to “figure it out as you go” is common among small business owners. Unfortunately this leads to a situation where a lot of time is spent putting out fires, leading to a feeling that our business is running us.

One Size Does Not Fit All

One Size Does Not Fit All

We talk a lot about how what you measure matters. The metrics you keep an eye on matter so much in fact, that they are rarely one size fits all across companies with different needs and marketing strategies. This leads to the issue of compiling reports and finding out what exactly is important to business owners.

Plays Nice With Others

Plays Nice With Others

Coming back to the ‘Peg as someone who has worked here before, I thought I knew what to expect. I knew how the company operated, and I understood the culture Lorraine attempted to created, but some things were different. The team was bigger, and with each new face the company had changed just a little bit.

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