Why the Tortoise Always Wins

Why the Tortoise Always Wins

We all know the story of the Tortoise and the Hare. Competing in a race, everyone thought the hare would win, the tortoise had a surprising victory.   While he was clearly outclassed in speed, the tortoise focused on the finish line. Steady and plodding he...
Your Website Is Unavailable

Your Website Is Unavailable

Recently, I had a call from a business owner who discovered her website was unavailable. When she typed in her web address she found her lovely, engaging website was gone. In its place, was this:    .  So what happened?   And more importantly,...
Marketing Spring Cleaning

Marketing Spring Cleaning

The weather has started to turn warm, so you know what that means, fewer sweaters and more t-shirts and capris. And so begins the annual closet swap as you put away the winter clothes and take out the summer ones. As you are moving things from one closet to the other...