Have you noticed that the holidays get earlier and earlier every year? Well not really, but marketers kick off the holidays so early it feels that way.
When I started my career in retail, Black Friday was the first day of the holiday season. We came in early and swapped out the displays so when the doors opened at 10:00 a.m. there was tinsel everywhere.
What is your social media objective? Like any marketing activity, there needs to be a reason to devote time and resources. So why is your company using social media? Simple question, right?
It is easy to dwell on how fast the year flew by and how little you got done. However, it is way more valuable as a business owner to focus on what you need to do in the last three months. So as turkeys around the world begin to look slightly nervous, it is time to think about how you will cash in on the holiday season.