Your website should be the hub of your marketing activity but your goal isn’t just to drive people to your site. Don’t get me wrong, web traffic is important. Unfortunately, businesses often put too much emphasis on driving traffic and not enough on conversion, the process of moving prospects through to the next step in the sales cycle. So how do you build a website which converts visitors into prospects?
At Roundpeg we’re a Wordpress shop. Looking back at some of the first websites we built, they were simple, clean and professional. WordPress, and the web design team at Roundpeg, have come a long way but the reasons we suggested this tool for consulting firm websites back then are still valid.
Your web design plan needs to be more than just a pretty user interface. Sure the visual appeal is important, but so is the content (written and visual), the conversion plan and the search strategy. Over the next few weeks, I will take a take a closer look at each of these elements. Whether you are kicking off your first website or getting ready for an update, follow along to develop your web design plan.