Marketing is a “Round” Process

Marketing is a “Round” Process

Roundpeg isn’t just about finding a fit for myself, it is also about finding a “fit” for my clients. After too many years in the corporate world looking at easy, cookie-cutter, one size fits all approaches, I knew small businesses needed something different. So Roundpeg is about helping business owners find a strategy that fits. And finding that perfect fit for each client is not a simple straight line from start to finish.

Web Safe Colors and Fonts

Web Safe Colors and Fonts

Once upon a time, not all that long ago, web designers were limited to certain colors and fonts. Designers were constrained in their choices because the average person who would view the site was limited by technology. Monitors could only differentiate 256 colors (only 216 were consistent across all web browsers) and computers could only display fonts which were actually installed on an individual machine.

Building Buzz for Your Conference

Building Buzz for Your Conference

If you are planning a conference, you have hundreds of decisions about venues, logistics, meals, entertainment, speakers, schedules, sponsor packages, attendee fees and so much more. On top of all of that, there is marketing because let’s face it the conference won’t be much fun if no one attends.