Monday morning after the Super Bowl, I’m less concerned with the outcome of the game and more interested in who the advertising winners and losers were. With 30 second spots selling for a record-breaking $5 million there is a lot riding on every single ad. So who scored big, and who fumbled on the five-yard line?
If you have been following our adventures over the last few months, you know we have been remodeling the little white house which is home to Team Peg. In a way this project had a lot in common with a web design
Your product or service isn’t for everyone, it is time to stop distributing your content as if everyone in the world was interested. You’re wasting lots of time, and in some cases lots of money, as you try to “spread the word”. And you are probably missing the chance to deliver really great information specifically for your target audience.
According to our 2016 small business social media survey, Twitter use as a business tool is down significantly among small business owners. This was probably one of the biggest surprises in this year’s study. While it has been declining almost every year since 2012 this is the first year it has fallen below 10%.
It wasn’t that long ago that Facebook launched business pages and life was good. Businesses could share company information and promotions to connect with customers and prospects, building a community with no investment other than their time. The opportunity was huge as more than 1.4 billion users have Facebook accounts across the world and the site gets 900 million visits daily. That’s a lot of fresh eyes for your business.