What is your social media objective? Like any marketing activity, there needs to be a reason to devote time and resources. So why is your company using social media? Simple question, right?
It is easy to dwell on how fast the year flew by and how little you got done. However, it is way more valuable as a business owner to focus on what you need to do in the last three months. So as turkeys around the world begin to look slightly nervous, it is time to think about how you will cash in on the holiday season.
Travel agents rely heavily on repeat business and social media isn’t the best way to do that. When you want to stay connected to former customers it is hard to beat the consistency, simplicity and affordability of email.
As a business owner, it can be hard to find the balance between focusing on business and finding time for yourself. Time away, for yourself is essential. Look for ways to take a break and come back refreshed.