People don’t become customers overnight. Typically they start out as a random visitor to your website or someone you bump into at a networking event. You need the right marketing pieces in place to help that stranger become a prospect, a client and maybe even a raving fan.
If you are like most small business owners you don’t have a spare $100,000 lying around to spend on marketing. So as you look for creative ways to break through the clutter, you should think about direct mail.
Email marketing is easy, right? Build a list, pick an offer, send an email and sit back and wait for the sales. Sometimes that happens, but often the email campaign doesn’t deliver the results you were hoping for. What do you do then?
If you have talked to any marketing professional in the last five years, the topic of content marketing has probably come up more than once. Everywhere you turn, people are talking about content marketing. They make it sound so easy, you just write a blog and share it, right? Well, not exactly. There is a huge difference between creating content, and creating effective content.
Would you drive your car 100,000 miles without changing the oil, adjusting your alignment or checking under the hood? Of course not! Even the best cars need slight adjustments and a little love from time to time. Without tune-ups your car will run poorly, or worse yet break down when you need it most.