Basic Google Analytics Buzzwords

Basic Google Analytics Buzzwords

Talk Like a Marketing Pro with Simple Google Analytics Buzzwords Marketing is filled with so many buzzwords that it sometimes seems like an entirely different language. And even when you know what the terms mean, it is often hard to figure out what to do with the...
How to Waste Money with Google AdWords

How to Waste Money with Google AdWords

Google will promise the world. Sign for a Google AdWords account, run an ad and you will reach new customers at just the right moment, on the right devices. They make it sound so simple. All you need to do is:  Define your marketing goals   Choose your...
Yes, there is an “R” in SEO

Yes, there is an “R” in SEO

Let’s face it, the best place to hide a dead body is on page two of Google because no one ever looks there. If your company does not come up on page one of a Google search it is unlikely that anyone besides the most dedicated searchers will find you. So how do...
Marketing Segmentation Basics

Marketing Segmentation Basics

Who is your ideal client?  I ask this question almost every day as I chat with business owners about their marketing, web design and social media. I am always surprised at how many can’t answer, don’t want to answer or sort of define their ideal...