Email Marketing Boot Camp
Monday April 3 – Friday April 7 | 10:00 AM EST | Online
In just 5 days …
You can learn how to generate more leads, nurture interested prospects and even close more sales.
Register today and you will learn how to:
- Grow your email list
- Create and use lead magnets to reach and engage a targeted audience
- Improve your email open and response rates
- Develop email sequences to attract and nurture interested leads
First Session Begins In:
We’ll record every session.
If your alarm doesn’t go off one morning, you’ll be able to catch up with the email marketing boot camp information later in the day or share the information with an associate.
Day OneWe’ll kick off the boot camp with a rapid fire session looking at 30 ways to grow your email list PLUS an introduction to lead magnets.
Day TwoFrom concept and creation to creation of your landing page and promotion we’ll step you through what you need to know to develop and launch a lead magnet. We’ll show you how to use social media and social advertising to promote your lead magnet.
Day ThreeDiscover how you the right subject line gets prospective customers to open your email NOW! We’ll share easy to use tips and tricks to improve your open rates with clever and compelling subject lines.
Day FourMotivate your readers to action with well-designed email campaigns which drive clients to action. From color and font choice to the use of images and just the right call to action, you’ll see specific examples you can apply to your campaigns.
Day FiveNewsletters are fine for general communication. When you have an interested prospect, you will have significantly better results with an automated email sequence. Discover how to use date based and trigger campaigns to shorten your sales cycle.
BONUS Day SixIf you are new to Constant Contact, this interactive demo will show you how to apply everything you have learned. Even if you are a long time user, you might pick up some things you didn’t know you could do with Constant Contact.
Increase open rates
Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.
– Epsilon Email Institute
For every $1 spent, email marketing generates $38 in ROI.
– Campaign Monitor
Your Instructor: Lorraine Ball
Lorraine is a member of the faculty at the University of Indianapolis, teaching courses in Content Strategy and Social CRM. She is also a Master Certified Constant Contact Solution Provider.