For years, Google has relied on a human search quality team to monitor the web for “black hat” SEO tactics.  Their teams were so good at what they did, that many professionals assumed it was an automated search process.

With the upcoming release of Penguin,  Google’s algorithm will now include many of the processes once done manually. As a result they will be better prepared to catch sites violating Google’s quality guidelines. When you read the list, there is nothing really surprising.  Here is an excerpt:

• Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
• Avoid tricks intended to improve search engine rankings which don’t provide value to the end user
• Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods”
• Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service.
• Don’t load pages with irrelevant keywords.
• Don’t create multiple pages, sub domains, or domains with substantially duplicate content

So should you be concerned about the impact of  Penguin on your site?  That depends, do you violate the rules listed above?  Are you guilty of  “over optimization” or keyword stuffing?

• Over optimation too many of your inbound links are all for the same key word.
• Keyword stuffing using specific keyword phrases too many times in your content.  Not only is this a bad practice for search engines, it makes the content unreadable for human beings as well.

In both cases, the best cure is a little bit of originality. As you work to create in bound links be sure to vary the text or phrase.  We alternatively submit anchor links for web design Indianapolis and Indianapolis web development .  Inside a specific blog post we use synonyms an variations of the same phrase to improve the SEO for your website, without boring the reader or raising a red flag from Google.

The bottom line?  Penguin will penalize those who simply focus on specific words and reward robust content rich sites which offer real value with real information for visitors.