An organizational chart lets you see your business at a glance and understand how all the department works together to help you achieve your goals. Why not do the same thing with your marketing department?
In a recent blog post, John Janash, of Ducttape Marketing presented a marketing organization chart. Instead of charting hierarchies and supervisor relationships, he instead looked at how different aspects of your marketing work together.
He subdivided marketing into four key elements: strategy, lead generation, lead conversion and customer service. Under each “department,” he identifies the specific activities and marketing elements which support that marketing element.
Update Aug 15, 2012 Over time we have evolved the image. Here is our latest version:
For more information about how you can use a marketing org chart to help your small business, download our free mini-ebook. You’ll receive in-depth information on using this chart in your own small business to create a cohesive marketing strategy that brings in leads you can convert into real customers.